The New Normal presents Rob Elford’s most intimate work to date; a virtual site-specific exhibition exploring his emotional state within our strange new pandemic infused reality.

Encounter swirling udder like viruses floating above autostereograms, neon sculptures and algorithmically amorphous portraits. The installation crescendos into a mind-bending multimedia cacophony combining kinetic sculptures with disorientating soundscapes and augmented animation.




Take a look at Rob Elford's recent couture and art projects as well as their design archive.

Rob Elford's work has been been exhibited to acclaim in galleries, catwalks and museums globally. Their work has been featured in books, publications and worn by supermodels.


Rob Elford is also a recipient of the Preziosa Young prize, awarded by the Italian Academy of Jewellery. 


Photo by Scott Murray

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Take a deep dive into unique projects and the digital manufacturing techniques that are used to create Rob Elford's work.


Discover more about 3D printing. Watch 3D printers in action and learn about art and fashion that incorporates 3D printing in its creation.

Explore how waste reduction and reducing carbon emissions can be an integral part of the digital design and making process.

Not a fan of the Zuckerbergain Empire, but you can follow me on Ello and Twitter.

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Photographers: Roxane Grant, Danny Baldwin, Jayden Tang & Josh Jones

Make Up: Lana Chikhireva, Erin Kristensen, Di Green

Models:  Kamila Nowak, Chris Machari, Kevin Mcaulay & Sinclair Bransby Williams