Digital solo exhibition, 2020 (available now as a free download online) 

Diagnosed with Generalised Anxiety Disorder weeks before the  COVID-19 crisis, The New Normal presents Rob Elford’s most intimate work to date; a virtual and interactive site-specific exhibition exploring his own heightened emotional state within our strange new pandemic infused reality.

Throughout the neon flooded space, Rob initiates a series sculptural installations. Transforming the gallery form into a digitised, sensory, singular vision.


You can also download a free printable version of one of the pieces from the exhibition 'Contagion' via the link below and print it at home.


The piece may look like painterly abstract impressionism, but is in fact a 3D stereogram depicting one of the kinetic floating sculptures.

Not a fan of the Zuckerbergian Empire, but you can follow me on Ello and Twitter.

  • Ello
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Copyright © 2021 Rob Elford, All rights reserved


Photographers: Roxane Grant, Danny Baldwin, Jayden Tang & Josh Jones

Make Up: Lana Chikhireva, Erin Kristensen, Di Green

Models:  Kamila Nowak, Chris Machari, Kevin Mcaulay & Sinclair Bransby Williams